The gym hurts at times. Physically. Mentally. Emotionally.
It can be a fight with doubt, fatigue and comfort.
But a LAB is where things are built.
HURT LAB is where athletic wear meets style.
Built for hurt. Born for style.
Hurt Lab is working on yourself. HURT becomes progress and discipline becomes identity. We believe training isn’t just about performance - it’s about confidence, presence and how you carry yourself in and out of the gym.
Our athletic wear is established for performance - designed to move with you and stand out beyond the workout. This is the uniform for those who train hard, think harder and live with intention.
Created by siblings Chiara & Matteo, HURT LAB was shaped by a shared passion for fashion, music and high-performance training. Every detail reflects the balance between grit and style.
Founded in 2025.
Hurt Lab isn’t about hiding the hurt.
It’s about wearing it with purpose.
